PUMA Malaysia announced its collaboration with
friendly neighbourhood joint, The Bee! The collaboration between PUMA with the restaurant
cum community space was stemmed from their mutual love for good taste and
distinctive style from the rest.
In view of the partnership, the brands wish to
reward its customers with more than just another trip to their respective outlets.
Customers can expect to see some cool and interesting in-house displays at The
Bee, highlighting PUMA’s focus of the season such as the PUMA R698 series! Reimagined
by world-class designers, the collaborative effort between PUMA and the
designers to produce the R698 series makes it an iconic piece to look out for!
Aside from that,
customers who spend up to a certain amount at any of The Bee outlets will
receive
cash vouchers* which can be redeemed at
PUMA outlets** in
the Klang Valley.
Terms
and conditions apply.
“As a brand, we
want people to recognise us as more than just a lifestyle and sports brand. We
are a culture, a movement, and we wish to reach out to people to share with us
their moments. The Bee was a natural choice for us because both brands share a
mutual style and vision in bringing forth our best to the consumers,” said Tim
Tham, Assistant Marketing Manager for PUMA Sports Goods Sdn Bhd.
“This
collaboration allows us to reward our customers and PUMA customers with the
ultimate dining and shopping experience. Through this partnership, we hope to
give customers something different when they enter our premises,” said Jasmin
Thum, Brand Director for The Bee.
The Bee is located at Jaya One and Publika
serving Tex-Mex fare, breakfast, brunch, and is host to a multitude of
events, ranging from music performances and comedy shows, to dance workshops
and movie screenings.
(Jaya One)
For more information, please
log on to global.puma.com/en_MY/home and www.facebook.com/TheBeeMY
*Period of cash voucher
redemption for PUMA and The Bee’s collaboration is available from now to 31st
December 2015.
**Vouchers redeemable at the
following PUMA outlets: KLCC, Pavilion, Sunway Pyramid, One Utama, The Gardens,
Nu Sentral, Bangsar Village II
The PUMA R698 Symphony remains true to the original silhouette of 90’s icon with a play on texture and material like wool, mesh, nubuck, leather, and reflective fabric.
The colourways are muted – subtle grays and off-white with pops of red and blue on the lace tips and Trinomic outsole, representing the Korean flag.
